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EmRata x AG
EmRata x AG
Client
Client
AG Adriano Goldschmied
AG Adriano Goldschmied
Type
Type
Creative Direction & GTM Strategy
Creative Direction & GTM Strategy
,
,
Year
Year
2023
2023
About
About
The EmRata x AG collection was developed to launch AG into the fashion spotlight through a partnership with one of the most relevant fashion icons of the time. The 21-piece capsule collection was a massive success, propelling DTC and wholesale business while gaining extraordinary amounts of press coverage from fashion's most notable outlets as well as special coverage from Vogue, Harpers, and WSJ.
The EmRata x AG collection was developed to launch AG into the fashion spotlight through a partnership with one of the most relevant fashion icons of the time. The 21-piece capsule collection was a massive success, propelling DTC and wholesale business while gaining extraordinary amounts of press coverage from fashion's most notable outlets as well as special coverage from Vogue, Harpers, and WSJ.
Additional Credits
Yosei Shibata
Art Director
Sandy Oh
Collection Designer
Oliver Hadlee Pearch
Photographer
Gabriella Karefa-Johnson
Stylist
Quote
“Everyone kept asking me about it—the buttons said EmRata—and I was, like, ‘You’ll see! Just you wait!’”
Emily Ratajkowski
Credits
Yosei Shibata
Art Director
Sandy Oh
Collection Designer
Oliver Hadlee Pearch
Photographer
Gabriella Karefa-Johnson
Stylist
Quote
“Everyone kept asking me about it—the buttons said EmRata—and I was, like, ‘You’ll see! Just you wait!’”
Emily Ratajkowski
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